Rules for Online Entertainment Powerhouses: What Will This Mean for Content Makers?

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Online Influencers will be at risk to pay a fine of Rs 10 lakh for deceiving advertisements or advancements.

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What do the new guidelines say?

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Influencers will likewise be expected to reveal any personal stakes, money related etc

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The law will likewise make virtual creators responsible for infringement - up to Rs 10 lakh for a first offence.

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This fine could reach out to Rs 20 to 50 lakh for rehash offences.

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These rules will fall under the extent of the Customer Assurance Act

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Numerous influencers in classifications like commentators, genuine cash gaming, and excellence and beauty care products don't adhere to these rules

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The rules are expected to come out in about 7-10 days.

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